Marketing Analytics
Integrate your marketing platforms, track your top KPIs, and bring it into insightful dashboards, so you can spend less time chasing numbers and more time doubling down on marketing that works.
DATA ANALYTICS LEADER TRUSTED BY
THE PROBLEM
You’re manually chasing numbers you aren’t even sure are correct.
The move to Google Analytics 4 has been rough
GA4 is hard to use and you’re overwhelmed by the shift to event-based tracking.
You aren’t sure that your tracking is set up correctly
Your goals don’t work anymore and you’re worried you aren’t tracking the right events.
You’re spending too much time finding numbers
You’re pulling numbers from different platforms instead of making decisions.
You are unsure what you should be reporting on
You aren’t confident in the data and story that you have to present to leadership.
OUR SOLUTION AND PROCESS
Eliminating trust issues with your marketing data.
1. Identify your key metrics.
First, we will meet to discuss your most pressing reporting issues and what your ideal reporting state would be, including the most important metrics you’re responsible for driving across the buyer journey.
2. Audit and discovery
We will audit your GA4 and Google Tag Manager setups, and understand the marketing platforms where you have data stored. Then present a tailored tracking strategy for clean-up and consolidation and for you to achieve your ideal reporting state.
3. Clean up and consolidate
Once the tracking strategy is approved, we will work to clean up your existing issues. Then, we will bring the data from your various marketing sources into a single location, cleanse it, and extract the most important metrics for the business.
4. Create interactive dashboards
Once your data is consolidated into a single location, we can create interactive dashboards that showcase performance according to your requirements. Now you can spend time making faster decisions instead of manually chasing numbers.
WE WORK ACROSS THE MARKETING TECHNOLOGY STACK
PRICING
Package Options
Flexible options based on your specific data needs. If there’s something you don’t see here, contact us and we’re happy to create an option that best serves your business.
Ad Hoc
You need help with a one-off reporting or tracking task.
- 30-minute discovery call
- 1 deliverable
Strategy
You can execute but you need help with a sound strategy.
- 60-minute discovery call
- Audit platforms & current reporting
- Understand KPIs
- Reporting strategy plan
Execution
You need both – the strategy and help with execution.
- 60-minute discovery call
- Workspace set-up
- Create project plan
- Audit platforms & current reporting
- Reporting strategy
- Full implementation
- 60-minute post-implementation walk-through
Let’s help you with your marketing analytics.
We value your time so here’s what you can expect if you reach out to us.
Project details
We ask some preliminary questions to better prepare for our discovery meeting.
Schedule a meeting
You will be taken to a calendar link to schedule 30 minutes with Nash or Tas.
Walk through specifics
We will chat through your specific issues and goals for the project and our process.
Select package and start
We prepare the scope. If you like what you see, sign the contract, and we will kickstart the project.
