In this article, we will walk through what a landing page is and explain how it differs from a homepage, especially in a B2B context. Understanding these differences is crucial for creating effective online marketing strategies that maximize user engagement and conversion rates.
Whether you’re a marketer, business owner, or web designer, knowing the distinct purposes and functions of landing pages and homepages is essential. This knowledge helps you design your website and marketing campaigns more effectively, ensuring that you guide visitors towards desired actions and achieve your business goals.
Most people fail because they treat landing pages and homepages as interchangeable, leading to ineffective designs and missed opportunities. By not tailoring these pages to their specific purposes, they often fail to capture leads, drive conversions, or provide the necessary information that visitors are seeking.